Adobe SKO
A simple virtual event site built for Adobe’s Sales Kick off event in 2022
Introduction
For SKO in 2022, our client was looking for a simple, low cost solution to deliver content to attendees personalized by their role. We successfully built a low cost solution that reached all our goals and also managed to deliver some moments of interactive joy!
My Impact
I led strategic engagements with the client to truly understand what they wanted to achieve
I led the design and development of this event site using ON24.
I prioritized a lean set of requirements to deliver an engaging and reliable experience
Key results
6300 attendees attended.
113 breakout sessions were delivered
68 hours of content were delivered
Product highlights and deepdives
We built a comprehensive event platform that covered all aspects of a great event from Registration to content consumption to delivering moments of delight. Here are a few features I am particularly proud of:
“One pager” event
Attendees had access to their personalized end to end event experience from the home page.
Sales winner announcements
We scheduled fun videos that announced sales winners for the year.
Engage and interact
Even though most of the experiene was pre recorded, we added a few ways for attendees to interact with activities like fun quizzes, games, surveys, scheduled winner announcements and a social wall.
The socisl wall was a hit as attendees were not allowed to post to social media, they were able to engage through this event specific social space.
